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50 Must-Have Tools for Effortlessly Managing Your Social Media Accounts in 2023

50 Must-Have Tools for Effortlessly Managing Your Social Media Accounts 2023

In today’s digital world, social media has become a crucial part of any business’s marketing strategy. With so many social media platforms to manage, it can be challenging to stay on top of everything. However, there are plenty of tools available to help you streamline your social media management. In this article, we have curated the 50 best tools for managing your social media.

Content Generation:

1. Canva – A user-friendly graphic design tool for creating high-quality graphics, posters, and visual content for your social media.
Pros: Easy to use, wide range of design templates, and affordable pricing plans.
Cons: Limited design features in the free version.
https://www.canva.com/

2. Grammarly – A writing assistant tool that helps improve your content by correcting grammatical errors, spelling mistakes, and suggesting more engaging vocabulary.
Pros: Enhances writing skills, detects errors quickly, and available as a browser extension.
Cons: Advanced features require a premium subscription. https://www.grammarly.com/

3. Piktochart – A design tool for creating infographics, presentations, and reports for your social media.
Pros: User-friendly interface, pre-designed templates, and easy sharing options.
Cons: Limited features in the free version.
https://piktochart.com/

Stock Content:

4. Pexels – A free stock photo and video library for sourcing images for your social media content.
Pros: High-quality images and videos, royalty-free, and free to use.
Cons: Limited search options.
https://www.pexels.com/

5. Unsplash – Another free stock photo library with a vast collection of high-quality images.
Pros: Large selection of images, easy to use, and royalty-free.
Cons: Limited editing features.
https://unsplash.com/

Creation Apps

6. Adobe Creative Suite – A collection of tools that includes Photoshop, Illustrator, and InDesign. These apps are excellent for creating graphics, images, and layouts for your social media.
Pros: High-quality output, advanced features, and widely used by professionals.
Cons: Expensive pricing plans and steep learning curve.
https://www.adobe.com/creativecloud.html

7. Figma – A collaborative design tool for creating and prototyping social media content.
Pros: Collaboration features, user-friendly interface, and free plan available.
Cons: Limited features in the free plan.
https://www.figma.com/

Scheduling

8. Hootsuite – A social media management platform that allows you to schedule and manage all of your social media accounts from one place.
Pros: Scheduling and posting automation, team collaboration features, and analytics tracking.
Cons: Limited features in the free plan.
https://hootsuite.com/

9. Buffer – Similar to Hootsuite, this platform lets you schedule posts in advance, track performance, and analyze results.
Pros: Easy to use, affordable pricing plans, and user-friendly interface.
Cons: Limited analytics features in the free version.
https://buffer.com/

10. Later – A social media scheduling platform for Instagram, Facebook, Twitter, and Pinterest.
Pros: Instagram-specific features like automatic posting, visual planner, and user-friendly interface.
Cons: Limited features in the free plan.
https://later.com/

Document Editors/Typography Tools:

11. Google Docs – A free web-based document editor that enables real-time collaboration with team members, and you can easily share your content to social media channels.
Pros: Easy to use, real-time collaboration, and free to use.
Cons: Limited offline features.
https://www.google.com/docs/about/

12. Microsoft Office – A suite of productivity tools that includes Word, Excel, and PowerPoint, for creating and editing social media content.
Pros: Industry-standard software, fully-featured, and advanced features for formatting and design.
Cons: Expensive pricing plans and can be resource-intensive.
https://www.microsoft.com/en-us/microsoft-365/

13. Canva Typography – A typography tool from Canva that offers various fonts, designs, and text elements for your social media posts.
Pros: User-friendly interface, extensive typography options, and free to use.
Cons: Limited design features compared to Canva’s graphic design tool.
https://www.canva.com/learn/typography-design-tips/

14. Adobe Spark – An easy-to-use graphic design tool for creating images, animations, and videos for social media.
Pros: User-friendly interface, affordable pricing plans, and extensive design options.
Cons: Limited features in the free version.
https://spark.adobe.com/

15. Sketch – A design tool for creating vector graphics and user interfaces for social media.
Pros: Advanced design features, easy sharing options, and extensive plugins.
Cons: Expensive pricing plans and steep learning curve.
https://www.sketch.com/

Music Tools:

16. Epidemic Sound – A subscription-based music library for adding royalty-free music to your social media videos and content.
Pros: Wide range of music options, easy licensing, and user-friendly interface.
Cons: Subscription-based pricing model.
https://www.epidemicsound.com/

17. Artlist – Another subscription-based music library for adding royalty-free music to your social media videos and content.
Pros: High-quality music selection, easy licensing, and affordable pricing plans.
Cons: Limited search options.
https://artlist.io/

Planning and Research:

18. BuzzSumo – A content marketing tool for researching and analyzing popular content across social media and the web.
Pros: Powerful content discovery and research features, user-friendly interface, and customizable search options.
Cons: Expensive pricing plans.
https://buzzsumo.com/

19. Google Trends – A free tool that lets you track trending topics and keywords on Google search.
Pros: Real-time data, user-friendly interface, and customizable search options.
Cons: Limited data visualization features.
https://trends.google.com/trends/

20. Sprout Social – A social media management and analytics tool for businesses and agencies.
Pros: Advanced analytics features, user-friendly interface, and team collaboration tools.
Cons: Expensive pricing plans.
https://sproutsocial.com/

Link in Bio:

21. Linktree – A free tool that enables you to add multiple links to your social media profiles, allowing your followers to access all your content in one place.
Pros: Easy to use, customizable links, and user-friendly interface.
Cons: Limited features in the free plan.
https://linktr.ee/

22. Campsite – A link in bio tool that allows you to create a microsite to showcase your social media content and links.
Pros: Customizable design, user-friendly interface, and free plan available.
Cons: Limited features in the free plan.
https://campsite.bio/

Surveys:

23. Typeform – A survey creation tool that allows you to create engaging and interactive surveys for your social media followers.
Pros: User-friendly interface, customizable templates, and advanced survey features.
Cons: Expensive pricing plans.
https://www.typeform.com/

24. SurveyMonkey – Another survey creation tool that offers advanced features for analyzing and reporting survey data.
Pros: Extensive survey options, user-friendly interface, and affordable pricing plans.
Cons: Limited features in the free plan.
https://www.surveymonkey.com/

25. Google Forms – A free tool for creating simple surveys and polls to share on social media.
Pros: Easy to use, real-time collaboration, and free to use.
Cons: Limited features compared to other survey tools.
https://www.google.com/forms

26. JotForm – A form building platform for creating custom forms and surveys for social media.
Pros: User-friendly interface, extensive form customization options, and advanced form features.
Cons: Limited features in the free plan.
https://www.jotform.com/

27. SurveyGizmo – A survey and data insights platform that offers advanced features for creating and analyzing surveys.
Pros: Customizable survey templates, advanced reporting and analytics, and user-friendly interface.
Cons: Expensive pricing plans.
https://www.surveygizmo.com/

Hashtag Management:

28. Hashtagify – A hashtag research and analysis tool for finding the most relevant and popular hashtags for your social media posts.
Pros: User-friendly interface, advanced search options, and customizable hashtag tracking.
Cons: Limited features in the free plan.
https://hashtagify.me/

29. RiteTag – A tool that helps you optimize your hashtag strategy by analyzing the popularity and engagement potential of each hashtag.
Pros: Real-time hashtag analytics, user-friendly interface, and browser extensions available.
Cons: Limited features in the free plan.
https://ritetag.com/

Social Listening:

30. Hootsuite Insights – A social media listening and analytics tool that lets you monitor brand mentions and analyze social media conversations.
Pros: Real-time social listening, customizable dashboards, and advanced analytics features.
Cons: Expensive pricing plans.
https://hootsuite.com/products/insights

31. Brandwatch – A social listening and analytics platform that offers advanced features for analyzing social media conversations and trends.
Pros: Customizable dashboards, extensive data visualization, and advanced analytics features.
Cons: Expensive pricing plans.
https://www.brandwatch.com/

Influencer Marketing:

32. AspireIQ – An influencer marketing platform that helps you discover, manage, and analyze influencer campaigns on social media.
Pros: User-friendly interface, extensive influencer discovery options, and advanced campaign management features.
Cons: Expensive pricing plans.
https://www.aspireiq.com/

33. HypeAuditor – A tool that offers influencer analytics and fraud detection for Instagram and TikTok.
Pros: In-depth influencer analysis, fraud detection features, and easy-to-use interface.
Cons: Limited social media platform coverage.
https://hypeauditor.com/

Social Media Monitoring:

34. Mention – A social media monitoring tool that lets you track and analyze brand mentions and social media conversations in real-time.
Pros: Real-time social media monitoring, user-friendly interface, and advanced analytics features.
Cons: Limited features in the free plan.
https://mention.com/en/

35. Awario – A social media monitoring tool that offers advanced features for sentiment analysis, brand monitoring, and competitor research.
Pros: Advanced social media monitoring features, customizable alerts, and user-friendly interface.
Cons: Expensive pricing plans.
https://awario.com/

Social Proof:

36. ProveSource – A social proof platform that helps you increase your social media credibility by displaying real-time notifications of recent customer purchases and actions.
Pros: User-friendly interface, customizable design options, and advanced targeting features.
Cons: Expensive pricing plans.
https://provesrc.com/

37. Trustpilot – An online review platform that lets you display customer reviews and ratings on your social media profiles and website.
Pros: Trustworthy review system, easy to integrate with social media, and customizable design options.
Cons: Expensive pricing plans.
https://www.trustpilot.com/

Social Media Analytics:

38. Google Analytics – A web analytics tool that allows you to track and analyze social media traffic to your website.
Pros: Free to use, user-friendly interface, and advanced tracking features.
Cons: Limited social media tracking features.
https://analytics.google.com/

39. Sprout Social – A socialmedia management and analytics tool that offers advanced features for tracking and analyzing social media engagement and performance.
Pros: Advanced social media analytics features, user-friendly interface, and customizable reporting options.
Cons: Expensive pricing plans.
https://sproutsocial.com/

40. Iconosquare – A social media analytics tool specifically designed for Instagram and Facebook that offers advanced features for tracking follower growth, engagement, and performance.
Pros: Instagram-specific analytics features, customizable reporting options, and user-friendly interface.
Cons: Limited social media platform coverage.
https://www.iconosquare.com/

Social Media Advertising:

41. Facebook Ads Manager – A platform for creating and managing Facebook and Instagram advertising campaigns.
Pros: Extensive ad targeting options, customizable ad formats, and advanced reporting features.
Cons: Steep learning curve and complicated interface.
https://www.facebook.com/business/help/630842440355261

42. Google Ads – A platform for creating and managing Google search and display advertising campaigns.
Pros: Extensive ad targeting options, customizable ad formats, and advanced reporting features.
Cons: Steep learning curve and expensive pricing plans.
https://ads.google.com/

Video Editing:

43. Adobe Premiere Pro – A video editing software for creating and editing social media videos with advanced features for color grading, audio editing, and motion graphics.
Pros: Advanced video editing features, user-friendly interface, and extensive export options.
Cons: Expensive pricing plans and steep learning curve.
https://www.adobe.com/products/premiere.html

44. Final Cut Pro X – A video editing software for Mac users that offers advanced features for color grading, audio editing, and motion graphics.
Pros: High-quality output, user-friendly interface, and extensive export options.
Cons: Limited compatibility with other platforms and expensive pricing plans.
https://www.apple.com/final-cut-pro/

Live Streaming:

45. Streamlabs OBS – A live streaming software that lets you create and customize live streams for social media platforms like Twitch, YouTube, and Facebook.
Pros: Customizable streaming options, user-friendly interface, and extensive integrations.
Cons: Limited features for non-gaming streams.
https://streamlabs.com/

46. Restream – A live streaming platform that lets you simulcast your live streams to multiple social media platforms.
Pros: Easy to use, customizable streaming options, and extensive integrations.
Cons: Limited features in the free plan.
https://restream.io/

Social Media Security:

47. LastPass – A password manager tool that helps you keep your social media accounts and passwords secure.
Pros: User-friendly interface, secure password storage, and customizable autofill options.
Cons: Limited features in the free plan.
https://www.lastpass.com/

48. Norton 360 – A comprehensive antivirus and online security software that offers protection against malware, phishing, and identity theft.
Pros: Extensive security features, user-friendly interface, and automatic updates.
Cons: Expensive pricing plans.
https://us.norton.com/norton-360-antivirus

Miscellaneous:

49. IFTTT – A tool that lets you create custom automations and integrations between your social media accounts and other apps and devices.
Pros: Customizable automations, user-friendly interface, and extensive integrations.
Cons: Limited features for non-technical users.
https://ifttt.com/

50. Zapier – A tool that lets you create custom integrations between your social media accounts and other apps and tools without any coding required.
Pros: User-friendly interface, extensive integrations, and customizable workflows.
Cons: Limited features in the free plan.
https://zapier.com/

In conclusion, managing social media can be a challenging task, but with the right tools, it can be a breeze.

We’ve listed 50 of the best social media management tools available, grouped them into categories, and provided a brief overview of their pros and cons.

To help you narrow down your search, here are the top 10 essential top-rated tools to use for managing your social media:

  1. Hootsuite – A comprehensive social media management platform that offers scheduling, analytics, and team collaboration tools.
  2. Buffer – A scheduling and publishing tool with a user-friendly interface and affordable pricing plans.
  3. Canva – A graphic design tool for creating engaging visual content for your social media profiles.
  4. Grammarly – A writing assistant tool that helps you write error-free and engaging social media posts.
  5. Google Analytics – A free web analytics tool for tracking and analyzing social media traffic to your website.
  6. Trello – A project management tool that helps you organize and plan your social media content and campaigns.
  7. Later – A scheduling tool specifically designed for Instagram with features like hashtag suggestions and visual planning.
  8. Feedly – A content curation tool that helps you discover and share relevant content with your followers.
  9. Google Trends – A free tool that lets you track trending topics and keywords on Google search to optimize your social media strategy.
  10. Adobe Premiere Pro – A video editing software for creating and editing social media videos with advanced features for color grading, audio editing, and motion graphics.

By using these tools, you can streamline your social media management process, create engaging content, and analyze your social media performance effectively.